MAY, 2021
Mielcitas
DESCRIPTION
Design of a new product (biscuit) of industrial production, capable of being inserted into a massive sales channel. It includes: product (biscuit), brand, packaging (structure + art) and social assets.
Challenge
Create biscuits that are part of the fortified segment, that have a moulded typology and that target a child audience.
Objectives
Being an attractive brand both for children (being graphically fun) and for their parents (promoting the essential nutrients that children need for their growth).
design strategy
Delicious and fun honey biscuits with vanilla or chocolate flavored filling that stimulate creativity and nourish children's intelligence through vitamins, iron, calcium and zinc; helping them grow stronger.
consumer
Parents that want to strengthen their young children’s intelligence, creativity and health.
* Academic project done at Universidad de San Andrés.
brand
Naming
"Mielcitas" is the diminutive of the Spanish word "miel" which refers to "honey".
Logo
MEOWZA font modified in Illustrator.
typography
colour palette
characters
Cute bears that allude to the maternal and protective feeling (perception that is sought in the consumer) and to the honey (ingredient in the biscuits).
product (biscuits)
Ingredients
Cornmeal, coconut oil and honey.
filling
Chocolate (Letritas) or vanilla (Numeritos).
molding
Hexagonal shape with hexagonal holes emulating a honeycomb.
packaging
structure
social assets
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